Chance the Rapper is praised for his "mastery of the Internet" in the writeup. Time notes that the Chicago MC became one of hip-hop's top players without a record deal, using the web as a tool to distribute all three of his mixtapes and an album while building a relationship with his fans.
Regarding Rihanna, the magazine says: "The 29-year-old singer approaches social media with the same aplomb and fearlessness that has become her trademark across music, fashion and culture." She's recognized for her direct connection to both fans and haters, as she regularly "RIHplies" to her Instagram comments.
Katy Perry made the list for "ditching her script" for a recent 96-hour YouTube livestream during which she went to therapy, meditated, practiced yoga and slept while the cameras were rolling. After the promo for her new album, Witness, she became the first person to pass 100 million followers on Twitter.
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