News: Dencia finally sets the record straight on Whitenicious in a new interview with Ebony magazine

In early January, Cameroonian pop singer, Dencia, launched a new skin care line, Whitenicious. Within 24 hours, it sold out---and "before" and "after" pictures of the entrepreneur set the internet ablaze. Three weeks later, sales approach 20,000 units and show no signs of slowing down. Although the product promotes itself as a “7 day fast acting dark spot remover,” many have criticized Dencia for not only promoting skin lightening, but self-hatred among women of color and more specifically, African women. Despite the backlash, Dencia stands behind Whitenicious and believes that she is in fact helping women overcome an obstacle. In a new interview with Ebony magazine, Dencia tells her side of the story.

EBONY: So you know there’s been a lot of buzz about you on the internet here lately. Everybody’s talking about your new skin care line, Whitenicious. Tell me how you came up with [it.]  

Dencia: And I’m happy that they’re talking because my sales are skyrocketing. Anyway. A few months ago, I was coming back from Switzerland. I sat by this chemist. He’s from Switzerland. We started talking about all these things and he was like “You have really nice skin” He asked me if I was Puerto Rican by the way. I was like “No, I’m African.” We started talking about skin care and stuff and then I told him how I’ve been doing all these things, going to dermatologists for the problems. Every woman does that. Like when you have a little spot on your face. I know I do. I’ll be running from dermatologist to dermatologist trying to find something to get rid of the dark spots.

 Continue reading HERE.

.@IamDencia wants to set the record straight on Whitenicious http://t.co/GnJvMHywlr
— EBONY (@EBONYMag) February 3, 2014