Photos: Supermodel Tyra Banks debuts her new make-up line, TYRA

Tyra Banks has been the host and judge of America's Next Top Model for 21 seasons.

And now, the 40-year-old supermodel is setting her sights on the $265 billion global beauty market.

The TV-personality-turned-entrepreneur appeared on online shopping show HSN's Beauty Report to promote the brand, titled TYRA beauty.

Banks considers cosmetics to be her secret weapon, recently telling People magazine: 'Without makeup, I would have never been a supermodel.'

'I don’t wake up with naturally sculpted cheekbones — I paint them on! I believe makeup is the great beauty equalizer.'

The former Victoria's Secret Angel, who is famed for establishing the term 'smize', meaning to smile with your eyes, includes a line in her cosmetics brand made specifically for eyes under the phrase's name.

Other products include TYover, a variety of 'in-a-stick' variations of concealer, highlight and eyeshadow, as well as It Factory, which includes 'suede and juicy lipcolor'.

Her new 12 individual products range in price between $24 and $78.