Blac Chyna partners with Nigerian-Cameroonian singer & entrepreneur, Dencia on 'Whitenicious'

Blac Chyna has been ‘lightening’ her skin for a while — and now she’s about to start selling her line of ‘skin lightening’ cream to others.

According to TMZ:

BC is partnering with Whitenicious by Dencia to roll out something called “Whitenicious X Blac Chyna Diamond Illuminating & Lightening Cream.” It goes for $250 per jar, and the jar is studded with Swarovski crystals … so ya know it’s fancy. 
The cream is being marketed to men and women of all skin types. Blac Chyna’s reps tell TMZ … BC’s been using Whitenicious dark spot corrector for a few years to deal with her hyperpigmentation. We’re told Chyna felt this was a good deal for her because a lot of women of color suffer from skin issues. 
True enough, however, skin lightening products have also come under fire from critics who think they feed into a European beauty standard … aka “the lighter the better.”