Photo: African Fashion Brand Expert Adiat Disu Features In Forbes Magazine

The number of fashion weeks being presented by African creators, either on the continent or away, never seems to stop rising. This trend comes with the main goal for designers: product sales.
To be a student of fashion trends, you need to have attended the foremost global Fashion Weeks in New York, London, Milan and Paris, all in this order. And with the absence of African designers in the traditional fashion weeks before now, a lot of events are developing to offer them visibility.
This sector has become a business according to Adiat Disu, the founder of Adiree, a communication  and strategic branding agency based in New York that is at the origin of Africa Fashion Weeks in Fashion capitals- beginning in New York. “Our goal is to make Africa a reference destination for luxury brands. Adiree observed the way Africa is seen and what happened for designers who associated with us during our Fashion Week”. The first edition of Africa Fashion Week New York took place in 2010. Its success has given birth to the London and Paris editions.
“The positive perception of African fashion is due to a couple of factors, and actors”, explains Adiat Disu. One of such is Dr Precious Motsepe of African Fashion International in South Africa. She directs Mercedes-Benz Fashion Week, which has allowed for the emergence of new African talents. Another is Nigerian Omoyemi Akerele, the director of Style House Files, who during a conference organized by the Herald Tribune hit the nail on the head about the reality of the luxury industry in Africa. We can also mention the French-Senegalese stylist Adama Ndiaye, who illustrates herself by creating Black Fashion Week. After conquering Paris and Prague, the concept exported itself to Montreal, Canada and Bahia, Brazil. Adama is also at the reins of Dakar Fashion Week that is celebrating its 11 years of existence. Since 2011, no less than 16 major events showcasing fashion took place in Africa.

Source: Forbes