Adidas has just confirmed that Kanye West's partnership is real. Before now, Kanye was just insinuating, but now, it is official. A statement from adidas outlines why West was brought into the company's family, and the big plans that will come to fruition in the next year. The full statement reads:
"For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow."The "New York Post" reports that Kanye's deal with adidas is worth $10 million.
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