Dubai Airports have a slick new brand & they introduced it in the most Dubai way possible

Dubai Airports, alongside the emirate's royal family, has rolled out a series of exciting new initiatives across DXB in a bid to engage further with passengers.

From even more restaurants and bars, to improved smart gates and family attractions, to live music and art, to a state-of-the-art mobile app and selfie spots, the innovative plans were announced during a glittering ceremony this evening. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Airports, joined industry heads as the new vision was unveiled in d3, where every attendee was given a special edition of Time Out DXB magazine – Time Out's dedicated Dubai International Airport edition available free across every terminal. Daredevils even performed an audacious parachuting stunt to kick off the new chapter.