Photos: What's up with the one-word tweets by BIG global brands? Even the Dubai Crown Prince joins the trend!

A bizarre new trend seems to have taken over Twitter, leaving the internet in splits.

Taking the word limit a bit too seriously perhaps, corporate brands across the globe have been posting single-word tweets on the microblogging platform since Thursday, September 1st, 2022. 

It seems to have begun with Amtrak posting a tweet saying "trains". 

The tweet quickly picked up pace and went viral shortly after. With more than 19,000 retweets, it didn't take too long for other brands and celebrities to jump on the bandwagon. Big brands like NBC Entertainment and Hyundai tweeted words crucial to their brands: shows, cars etc. 

The world's biggest coffee chain, Starbucks, tweeted the word "coffee". 

It also went a step further by interacting with most replies with single words. 

One user tweeted "venti iced chai latte", the brand replied with the word "best".

The Dubai Crown Prince today posted a one-word tweet. 

"Dubai," tweeted Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum on Wednesday. 

And within minutes, the tweet has amassed hundreds of likes, with several retweeting it.

The Dubai Police et al added an extra word and a character to the trend: