Photos: Britney Spears is the new face of Kenzo

It’s been more than 15 years since Britney Spears and Justin Timberlake showed up to the American Music Awards wearing matching Canadian tuxedos, but designers have yet to get over that pivotal moment in early-2000s fashion history.

For their second Memento collection, Kenzo creative directors Carol Lim and Humberto Leon were inspired by brand founder Kenzo Takada’s 1986 Paris runway debut of Kenzo Jeans. They figured a true icon should wear clothes covered in icons of the brand’s heritage like tigers and The Great Wave Off Kanagawa — and who is a true icon, if not Britney? In the campaign shot by Peter Lindbergh (a ’90s supermodel favorite), Spears looks like she walked off the set of an early-2000s music video wearing a denim trucker hat, a denim two-piece bathing suit, and thigh-high denim lace-up boots. She also shows off her belly ring and back tat with a green crop top.