Kicking off on December 26 is the enormous 12-hour sale taking place on day one of DSF. Six Majid Al Futtaim Malls are taking part, including Mall of the Emirates, which will see further discounts on already marked-down prices.
Meanwhile, there will also be a dedicated outdoor marketplace popping up for the festival. Market Outside The Box will take place throughout the month-long retail extravaganza, and will feature 80 local and international emerging brands at Burj Park. Expect a jam-packed line-up of music and live performances, plus a pop-up cinema, loads of food trucks and more.
You can also catch massive fireworks shows every weekend of the festival at various locations across the city, including Global Village, The Beach at JBR and Dubai Creek, plus live fashion shows taking place in a range of stores during major sale events.
There’s so much going on that you’ll be spoilt for choice, but for those of you who haven’t been to DSF before, here’s its history, plus some of the brilliant things to have happened during the annual festival.
I will be there in January.
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