It allows the wearer's underboob to remain dry while she rushes around getting ready or blow drys her hair, and women are going wild for it.
Interested customers have taken to Twitter to lust over the product, with one declaring she needs a towel like this for every day of the week.
The new $45 gadget was invented by LA resident Erin Robertson, who suffered from the condition herself.
Reaction on Twittersphere:
I am still laughing. Will be right back!
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