Just when you thought Brand Oprah couldn’t extend into any new categories, the media queen can now be found in a Starbucks near you.
At the coffee giant’s annual meeting on Wednesday, Winfrey took to the stage with her friend Howard Schultz, CEO of the java chain, to announce a new partnership: the Teavana Oprah Chai Tea.
The drink will be on sale at both Starbucks and its newly acquired and growing line of tea stores, Teavana, starting April 29th. Proceeds from sales will go towards philanthropic ventures focused on education, including the Oprah Winfrey Leadership Academy for Girls, the billionaire talk show mogul’s South African girls’ boarding school.
At the coffee giant’s annual meeting on Wednesday, Winfrey took to the stage with her friend Howard Schultz, CEO of the java chain, to announce a new partnership: the Teavana Oprah Chai Tea.
The drink will be on sale at both Starbucks and its newly acquired and growing line of tea stores, Teavana, starting April 29th. Proceeds from sales will go towards philanthropic ventures focused on education, including the Oprah Winfrey Leadership Academy for Girls, the billionaire talk show mogul’s South African girls’ boarding school.
That's a bizarre choice of product for Oprah but I hope it will be successful because it's going to a good cause. http://www.21stcenturynews.com.au/oprah-decided-start-starbucks-tea/
ReplyDeleteOh yes, the cause is right!!! @Brendon
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