Saturday 18 July 2020

Dubai based Australian cars reviewer, 'Supercar Blondie' now the most successful 'carfluencer' in the world

A journalist from rural Australia who quit her job as a radio host to review luxury supercars on Instagram is now the most successful 'carfluencer' in the world with an estimated income of $2million a year.
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Alex Hirschi left Boonah, Queensland, for the bright lights of Dubai in 2008, where she presented a car radio show for five years before starting a social media career as 'Supercar Blondie'.
The 33-year-old, who comes from a small town of just 2,484 people, now lives a very different life almost 12,000 kilometres away in the 'City of Gold', reviewing the world's most expensive cars by day and reveling in luxury venues by night.
Mrs Hirschi's Instagram following has ballooned from 60,000 to 6.3million over the past three years, giving her the clout to command a staggering $45,175 (AUD)/$32,000 fee per post.
Price comparison site GoCompare has estimated her annual income at $2,016,430 (AUD) - more than 28 times the $70,000 (AUD) yearly salary she would make as a radio presenter, according to figures from Payscale Australia.
Mrs Hirschi with a McLaren 720 in Dubai on July 2, 2020, a car that starts from $499,000 (AUD)
Queensland native Alex Hirschi, 33, who just topped the 'carfluencer' rich list with estimated earnings of $2million a year
The car enthusiast with her new Rolls Royce Wraith Black Badge, which starts from $608,000 (AUD), on May 8, 2020
Mrs Hirschi (pictured in the Dubai desert on April 5) now has 6.3million followers on Instagram and commands a staggering $45,175 per post
Mrs Hirschi with a customised limited edition Ferrari Enzo on February 28, 2020


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