Photo: H&M apologizes for the racist ad, #CoolestMonkeyInTheJungle

H&M has apologized after using a black boy to model a hoodie that reads “Coolest Monkey in the Jungle.”

The company removed the offending ad from its website after hundreds of social media users accused it of being racist.

“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” said H&M spokeswoman Anna Eriksson.

Fixed this H&M ad I saw earlier today pic.twitter.com/ItX0zzfhlw

— Mimicgawd (@Mimicgawd) January 8, 2018